Security awareness training sits at the intersection of cybersecurity and human resources — a dual-buyer market where CISOs read security trade publications and HR directors read people management media. The platforms that build editorial authority in both channels capture the full decision-making landscape. We build that dual-channel presence for security awareness training companies.
14 Years
in link building
70K+
placements delivered
0
Google penalties
Security awareness training has a genuinely dual-buyer audience. The CISO or security manager evaluates platforms on phishing simulation effectiveness, learning management integration, and compliance reporting. The HR director or L&D manager evaluates on employee experience, completion rates, and training module quality. Both stakeholders may participate in the purchase decision — and they read entirely different publications, requiring a fundamentally bifurcated editorial strategy.
KnowBe4, Proofpoint Security Awareness, Mimecast, and Cofense dominate the security awareness category with significant brand recognition. Challenger platforms and specialist security awareness providers compete most effectively on specific use case differentiation — industry vertical specialization, employee experience quality, phishing simulation sophistication, or SMB-specific offering fit.
Compliance requirements are security awareness training's most powerful demand driver. HIPAA, PCI-DSS, FINRA, and NIST all have security training requirements that create mandatory purchase demand. Organizations searching for compliance-driven security training have the highest purchase intent in the category — editorial authority in compliance and regulatory publications captures these buyers at the moment of greatest urgency.
The shift to remote work permanently elevated security awareness as a purchase priority. Social engineering, phishing, and human-factor security now top most enterprise security concern lists. Content that connects security awareness training to the human risk management conversation earns editorial acceptance in both security and HR publications — a unique content positioning opportunity that security awareness vendors are uniquely positioned to own.
We build editorial authority across cybersecurity trade publications, HR and learning management media, compliance technology outlets, and human risk management publications — the multi-channel approach that serves security awareness training's bifurcated security-and-HR buyer landscape.
For security buyer authority, we target cybersecurity trade publications, security operations media, and phishing and social engineering research outlets. These placements build credibility with the CISO and security team stakeholders who evaluate technical effectiveness and compliance reporting capabilities.
For HR and L&D buyer authority, we target human resources trade publications, learning management industry media, and employee experience outlets. These placements build credibility with the HR and L&D stakeholders who evaluate employee engagement, training quality, and learning experience design.
Anchor strategy for security awareness clients blends product category terms, training methodology descriptors, and compliance framework language. 'Security awareness training platform,' 'phishing simulation software,' 'employee cybersecurity training,' 'human risk management,' and compliance terms like 'HIPAA security training' or 'PCI security awareness' build comprehensive topical relevance.
We identify your primary buyer personas — CISO, security manager, HR director, compliance officer — and the specific compliance frameworks and industry verticals where your platform has the strongest differentiation. We map the publication channels for each buyer type.
We match your platform to cybersecurity trade publications, HR and learning management media, compliance technology press, and human risk management outlets appropriate for your dual buyer audience and industry vertical focus.
Our writers create security culture content, phishing defense best practices, and human risk management insights featuring your security and training experts as credible authorities in both the security and HR editorial channels your dual buyer audience trusts.
You get a dashboard showing every placement with DR, anchor text, and indexing status. We track keyword rankings across both security-buyer searches and HR-buyer searches monthly, adjusting toward the training and compliance searches most correlated with demo and trial conversions.
Meaningful
improvement in security training keyword rankings
8-14
security and HR publication placements
5-6 months
typical timeline
Here's what a typical engagement looks like for clients in the security awareness training space. A security awareness platform typically comes to us with strong SMB or mid-market penetration and decent direct sales, but limited organic search presence for the training category searches that security managers and HR teams use during research. KnowBe4 and Proofpoint dominate broad category searches with overwhelming brand recognition advantages.
Over a 5-7 month engagement, we build placements across cybersecurity trade publications, HR and L&D media, and compliance technology outlets. Security and training experts contribute phishing defense insights, security culture guidance, and human risk management content to both the security and HR publications that influence purchase decisions. The result is improved organic visibility for training category and compliance-driven searches, plus meaningful referral traffic from security and HR professionals who discovered the platform through trusted editorial channels.
Security awareness training vendors in this space typically see meaningful keyword improvement within 5-6 months, with the strongest gains in compliance-driven training searches and industry vertical searches where targeted editorial authority creates clear differentiation from generic category incumbents.
Position your security experts as trusted human-factor security authorities with contributions on cybersecurity trade publications. Phishing simulation best practices, social engineering defense strategies, and security culture metrics content that earns editorial placement in the security publications CISOs and security managers read.
“Security awareness program effectiveness metrics guide in a DR73 enterprise cybersecurity publication”
Get your training experts featured in HR and learning management publications. Security culture building, employee engagement in security training, and learning design for behavior change content that earns placement in the HR and L&D media that training influencers and buyers read.
“Security culture building guide for HR teams in a DR70 human resources and learning management publication”
Original research on phishing click rates, security awareness program effectiveness, or industry breach trends earns citations from cybersecurity publications and HR media. Data-backed security awareness insights earn high-quality editorial placements across both buyer audience channels.
“Annual phishing simulation benchmark report cited in a DR75 cybersecurity industry research publication”
Expert content on security training requirements for HIPAA, PCI-DSS, FINRA, and NIST frameworks earns placements on compliance technology publications and regulatory media. Compliance-driven training content reaches the highest-intent buyers in the security awareness category.
“HIPAA security awareness training requirements guide for healthcare organizations in a DR71 compliance publication”
414+
Publishers Available
DA 69
Average Domain Authority
205
DA 70+ Publishers
454.5M
Combined Monthly Traffic
For security awareness training clients, placements span cybersecurity trade publications, HR and learning management media, compliance technology press, and human risk management outlets. Security operations publications, CISO community media, SHRM-adjacent HR publications, L&D trade journals, and compliance framework publications all contribute to the dual-channel editorial authority that security awareness vendors need.
Every publication has genuine security professional, HR, or compliance professional readership and editorial standards. We focus on the dual-channel credibility that both CISOs and HR directors trust — not generic technology directories that neither audience consults when evaluating training platforms. Browse our publisher inventory in the self-serve portal.
Security awareness training is the rare enterprise software with genuine dual-buyer authority requirements. Building authority in cybersecurity trade publications alone misses HR decision makers. Building authority in HR publications alone misses the security team who often leads the technical evaluation. Both channels require strategic editorial presence simultaneously.
We build the dual-channel editorial authority that security awareness training platforms need — cybersecurity trade credibility for the CISO and security manager, HR and L&D publication authority for the people team stakeholder. Each channel requires different editorial relationships and content positioning that we manage in parallel.
With 14 years and 70K+ placements, including cybersecurity, HR technology, and compliance content experience, we know how to build security awareness training authority across both the security and HR publication channels that drive purchase decisions.
Security awareness training has two buyers. Build editorial authority in both cybersecurity trade media and HR publications — capturing the full decision-making landscape for security training evaluation.