Enterprise buyers spend months researching HR technology before shortlisting vendors — and they never find your platform because established players own the search results. We helped a recent HR tech client break into top-5 positions for 8 high-intent HRIS keywords by securing editorial placements on 14 DR70+ HR and business technology publications.
14 Years
in link building
70K+
placements delivered
0
Google penalties
HR technology has one of the longest sales cycles in B2B SaaS. A VP of People doesn't impulse-buy an HRIS — they research for months, reading industry publications, analyst reports, and peer reviews before even creating a shortlist. If your platform isn't showing up across those touchpoints, you're invisible during the most critical phase of the buyer journey.
The established players make this harder. Workday, BambooHR, Rippling, and Gusto each have domain ratings above 70, backed by years of content marketing and PR coverage. Their brand recognition alone generates backlinks — every HR publication mentions them by default in category discussions.
There's also the dual-audience challenge. HR software serves both HR professionals and the employees using the system daily. Keywords fragment across 'HR software for small business,' 'employee onboarding platform,' 'payroll management system,' 'benefits administration,' and dozens more. Each sub-category has its own competitive landscape and authority requirements.
Most HR tech companies invest heavily in content — producing buyer's guides, compliance updates, and feature comparisons. But that content sits on page two or three because the backlink profile doesn't match the quality of the content. You're writing for an audience that never sees your work.
We build the kind of authority profile that makes Google treat your HR platform as a credible source in the HR technology space — editorial placements on the publications HR leaders read when evaluating vendors. That means sites covering HR technology, workforce management, business operations, and enterprise SaaS.
Our anchor strategy for HR tech clients blends branded mentions with feature-specific terms like 'HRIS platform,' 'employee management software,' 'HR automation tool,' and 'people operations platform.' We also target sub-category anchors around payroll, benefits administration, and performance management — reflecting how editors naturally reference HR products in context.
We target DR60-80 publications as baseline, with most HR tech placements landing on DR70+ sites. Every placement goes on a real publication with organic traffic — sites where CHROs, VPs of People, and HR directors actually research solutions, not generic business directories.
The content we create positions your leadership team as workforce technology experts. We pitch commentary on remote work policy trends, contribute to HRIS comparison roundups, and place original research on employee engagement and HR automation adoption. Each placement works as both a ranking signal and a brand touchpoint with HR buyers deep in their evaluation process.
We audit your backlink profile against BambooHR, Workday, Rippling, Gusto, and your direct competitors. We identify which publications link to them but not to you, and map the DR gaps holding your feature pages back for high-intent HR keywords.
We match your platform to HR technology publications, workforce management blogs, business operations sites, and enterprise SaaS review platforms. Every pitch is customized to the publication's editorial standards and audience.
Our writers create expert commentary on workforce trends, HRIS platform comparisons, and HR automation research that passes editorial review. Content that HR leaders find genuinely useful — not thinly-veiled product pitches.
You get a live dashboard showing every placement, its DR, anchor text, and indexing status. We track keyword movement for your priority HR tech terms monthly and shift strategy toward the pages generating the most pipeline impact.
5-11
keywords in top-5 positions
11-17
DR70+ HR tech placements
6 months
to results
Here's what a typical engagement looks like for clients in this space. A mid-market HRIS platform came to us after struggling to break into top-10 positions for their core keywords. They had built a solid content library covering HR compliance, onboarding best practices, and benefits administration — but their pages consistently ranked behind BambooHR, Rippling, and G2 listings. Their backlink profile was 4x weaker than their closest competitor.
We ran a comprehensive gap analysis and identified 55+ publications in the HR technology and business operations space where competitors had editorial placements. Over 6 months, we secured placements on 14 DR70+ publications — including HRIS roundup features, CHRO commentary pieces on workforce trends, and original research on HR automation ROI.
The client broke into top-5 positions for 8 high-intent HRIS keywords and saw organic pipeline value increase significantly. The editorial placements also drove direct referral traffic from HR directors actively evaluating platforms, shortening their sales cycle by giving prospects familiarity with the brand before the first demo call.
Position your CEO and CPO as HR technology thought leaders with bylined contributions on publications HR directors read. Tactical insights on compliance automation, remote workforce management, and employee experience optimization.
“CPO commentary on AI-driven hiring trends for a major HR technology publication”
Get your platform included in the 'best HR software' lists and comparison articles that capture high-intent buyer searches. We pitch directly to editors who maintain these authoritative roundup pages.
“Inclusion in 'Top 10 HRIS Platforms for Growing Companies' on a DR76 HR tech blog”
Original research on HR tech adoption rates, employee engagement benchmarks, or onboarding metrics earns links from publications citing your data. We help you turn product usage insights into linkable research assets.
“Annual HR Technology Adoption Report cited by 12+ workforce and business publications”
Strategic guest contributions on high-DR HR and business sites. Real technical content on payroll integration, benefits administration workflows, and compliance automation that demonstrates platform depth.
“Deep-dive on multi-state payroll compliance published on a DR73 business operations blog”
442+
Publishers Available
DA 68
Average Domain Authority
208
DA 70+ Publishers
455.8M
Combined Monthly Traffic
We maintain active relationships with editors at 200+ tech and business publications spanning DR55 to DR90+. For HR technology clients, our placements typically land on HR-focused publications, workforce management sites, enterprise SaaS blogs, and business operations outlets — the publications CHROs, VPs of People, and HR directors read during vendor evaluation.
Every publication in our network has real organic traffic and editorial standards. We don't place on guest post farms or pay-to-play directories. You can browse our full publisher inventory with transparent DR ratings and traffic data in the self-serve portal.
Generic link building agencies don't understand the HR technology buying cycle. They produce placements on random tech blogs that no HR director has ever read, generating links that Google gives minimal weight for competitive HRIS keywords.
We target the specific publications where HR buyers actually research platforms — HR technology sites, workforce management publications, and enterprise SaaS review platforms. Your backlinks build domain authority while simultaneously putting your brand in front of the CHROs and VPs of People who will eventually sign your contract.
With 14 years of link building experience and 70K+ placements, we know what it takes to move HR software pages against established competitors. Our clients see real ranking improvements because we focus on DR70+ editorial placements from publications that Google trusts as authoritative sources in the HR technology space.
Enterprise HR buyers research for months before choosing a vendor. Make sure they find your platform on the publications they trust — not just your competitors.