Marketing automation buyers don't start on your site — they start on G2, Capterra, and comparison blog posts that your competitors dominate. We helped a marketing automation client increase organic demo requests 142% in 6 months by securing editorial placements on 12 DR70+ martech publications that their ideal customers read daily.
14 Years
in link building
70K+
placements delivered
0
Google penalties
Marketing automation sits at the intersection of two brutally competitive keyword spaces — email marketing and marketing technology. HubSpot owns half the first page for nearly every marketing automation query, and they're not just a competitor — they're also a publisher whose blog ranks for thousands of martech terms. Mailchimp, ActiveCampaign, and Marketo each bring decades of accumulated backlinks to the fight.
The comparison problem is especially acute in this category. When a marketing director searches 'best marketing automation platform' or 'HubSpot alternatives,' the results are a wall of review aggregators — G2, Capterra, TrustRadius — all with DR80+ profiles built on millions of links. Your product page doesn't stand a chance against these without serious third-party authority signals.
There's a category confusion challenge too. Marketing automation overlaps with CRM, email marketing, CDP, and sales enablement. Each overlap creates keyword competition from adjacent categories. Your 'marketing automation features' page competes not just against direct competitors, but against email marketing platforms, CRM vendors, and CDP companies all targeting similar terms.
Most marketing automation companies know content marketing inside out — it's literally their product category. But the irony is that their own content often doesn't rank because they've invested in creation without investing in the authority signals needed to outrank established players.
We build backlink profiles that establish your platform as a credible alternative in the martech stack — editorial mentions on the publications your buyers consult during their vendor evaluation. That means placements on martech-focused sites, digital marketing publications, SaaS review platforms, and business technology outlets.
Our anchor strategy for marketing automation clients blends branded mentions with feature-specific terms like 'email automation platform,' 'marketing workflow software,' and 'campaign management tool.' We also target category-adjacent anchors around lead nurturing, drip campaigns, and customer journey automation — terms that reflect how editors naturally reference these products.
We target DR60-80 publications as baseline, with most martech placements landing on DR70+ sites. Every placement goes on a publication with real traffic and editorial review — sites where marketing directors, CMOs, and growth leads actually spend time researching tools.
The content we create positions your team as marketing technology experts. We pitch commentary on email deliverability trends, contribute to martech stack roundups, and place original research on marketing automation ROI benchmarks. Each placement drives both ranking signals and brand visibility with marketing professionals actively evaluating automation platforms.
We audit your backlink profile against HubSpot, Mailchimp, ActiveCampaign, and your direct competitors. We map the exact DR gaps holding your feature pages and comparison pages back, and identify which publications drive their strongest rankings.
We match your platform to relevant martech publications, digital marketing blogs, and SaaS review sites based on topical alignment and DR targets. Every pitch is tailored to the publication's editorial focus — no template outreach.
Our writers create expert commentary on marketing automation trends, martech stack analysis, and campaign optimization research that passes editorial review. Content that marketing professionals actually want to read.
You get a live dashboard showing every placement, its DR, anchor text, and indexing status. We track keyword movement for your priority marketing automation terms monthly and adjust targeting based on which pages need more authority.
110-170%
organic demo request increase
9-15
DR70+ martech placements
6 months
to results
Here's what a typical engagement looks like for clients in this space. A growing marketing automation platform came to us after exhausting their content marketing playbook. They had 150+ blog posts, comprehensive comparison pages, and strong on-page SEO — but their core feature pages were stuck on page two for high-intent keywords like 'marketing automation for small business' and 'email automation platform.' Their competitors had backlink profiles 3-5x stronger from martech publications and industry roundups.
We identified 45+ publications where competitors had editorial placements our client lacked. Over 6 months, we secured placements on 12 DR70+ martech and digital marketing publications — including tool roundup features, CMO commentary on marketing trends, and original research on automation adoption rates.
The client saw a 142% increase in organic demo requests, with their core feature pages climbing from page two to top-5 positions for primary commercial keywords. The editorial placements also created a halo effect — their brand started appearing in industry conversations, leading to organic mentions and links they didn't have to pay for.
Position your founders and product leaders as martech experts with bylined contributions on publications CMOs and marketing directors read. Tactical insights on email deliverability, campaign orchestration, and marketing operations.
“CMO commentary on the future of AI-driven marketing automation for a top martech publication”
Get your platform included in the tool roundups and comparison articles that capture high-intent buyer searches. We pitch to editors at review sites and martech publications who maintain these authoritative lists.
“Inclusion in 'Best Marketing Automation Platforms for Growing Companies' on a DR78 martech blog”
Original research on automation adoption rates, email marketing benchmarks, or campaign performance data earns links from other publications citing your stats. We help you turn product data into linkable assets.
“Annual marketing automation benchmark report cited by 18+ industry publications”
Strategic guest contributions on high-DR martech sites. Real technical content on integration architecture, data workflows, and marketing ops best practices that demonstrates platform sophistication.
“Deep-dive on marketing automation API integration patterns on a DR74 SaaS publication”
403+
Publishers Available
DA 69
Average Domain Authority
202
DA 70+ Publishers
454.0M
Combined Monthly Traffic
We maintain active relationships with editors at 200+ tech and business publications spanning DR55 to DR90+. For marketing automation clients, our placements typically land on martech-focused sites, digital marketing publications, SaaS review platforms, and business technology outlets — the publications CMOs, marketing directors, and growth leads read during their vendor evaluation.
Every publication in our network has real organic traffic and editorial standards. We don't place on guest post farms or pay-to-play directories. You can browse our full publisher inventory with transparent DR ratings and traffic data in the self-serve portal before committing to a single placement.
Most link building agencies send generic outreach to general tech blogs, producing a handful of DR30-50 placements on sites no marketing director has ever visited. Those links barely move the needle against HubSpot's authority, let alone earn Google's trust for competitive martech keywords.
We target the specific publications where your buyers research and compare marketing automation platforms. Martech Zone, digital marketing publications, SaaS comparison sites — publications where editorial inclusion signals real industry credibility. Your backlinks drive both domain authority and brand visibility with the exact audience evaluating automation tools.
With 14 years of link building experience and 70K+ placements delivered, we know what moves the needle in the marketing automation space. Our martech clients see real ranking improvements because we focus on DR70+ editorial placements from publications that Google recognizes as authoritative sources in the marketing technology category.
Get the DR70+ editorial placements on marketing technology publications that put your automation platform in front of the buyers who are actively comparing solutions.