Background & Challenges
- Stiff Competition: Competing with established dental and orthodontics providers in the local area.
- Low Initial Traffic: The website had less than 200 visits/month from organic sources.
- Content Gaps: Limited resources for key procedures like Invisalign, braces, and pediatric orthodontics.
The goal was to create a robust strategy to help the client rise above the competition and capture high-intent local traffic.
SEO Audit 🔍
Our comprehensive SEO audit revealed:
- Technical Issues: Broken links, slow site speed (3+ seconds), and missing XML sitemaps.
- On-Page Deficiencies: Missing title tags and meta descriptions on 50% of pages.
- Backlink Profile: Sparse and low-quality backlinks with no authoritative domains.
- Content Weaknesses: Minimal content for high-converting keywords like 'Invisalign near me.'
Keyword Research & Strategy 🔑
Using advanced tools, we focused on:
- Easy-Win Keywords: Terms with moderate competition like 'affordable braces [City]' and 'orthodontics for teens.'
- Local Intent Keywords: 'Best orthodontist near [City]' and 'family orthodontics [City].'
- Content Gap Analysis: Identified opportunities to target questions like 'How much does Invisalign cost?' to attract high-quality leads.
We also developed a localized content strategy to ensure the site catered to the client's service areas.
Execution 🚀
JuxtDigital.com implemented a two-pronged strategy:
Technical Optimization
- Improved page load speed to under 2 seconds.
- Fixed broken links and ensured all pages had optimized meta titles and descriptions.
- Submitted an updated XML sitemap to Google Search Console.
Content & On-Page SEO
- Created detailed blogs on trending topics like 'Invisalign for adults vs. teens' and 'Top 5 reasons to choose braces.'
- Optimized existing service pages for local keywords.
Link Building
- Built 40+ high-quality backlinks from health and local directories using JuxtDigital.com's Link Building services.
- Secured mentions in niche publications related to oral health.
Results 📈
The results were impressive:
- Organic Traffic Growth: From 200 monthly visits in March to 1,800+ visits by January.
- Improved Rankings: Ranked #1 for 'Invisalign near [City].' Top 3 for 15+ high-intent local keywords.
- Domain Authority: Increased from 12 to 24, showcasing enhanced credibility.
- Engagement Metrics: Bounce rate decreased by 25%. Average session duration increased by 35%.
Organic traffic growth over 12 months (200 to 1,800+ monthly visits)
Takeaways & Next Steps ✨
Lessons Learned:
- Targeting long-tail, local keywords is crucial for highly competitive niches like orthodontics.
- Consistent, high-quality link building amplifies the impact of on-page optimization.
Next Steps:
- Expand content to include FAQs and video guides on orthodontic treatments.
- Enhance mobile optimization to ensure accessibility for on-the-go users.
- Continue link buildingto strengthen domain authority further.
By implementing a comprehensive SEO strategy with targeted content marketing, this orthodontics practice significantly improved their online visibility and patient acquisition. The case study demonstrates how specialized healthcare providers can effectively compete in local search markets.