The client, a law firm, sought to significantly increase their online visibility and organic traffic. The project spanned over two years, with the main goal of enhancing search engine rankings, driving relevant traffic, and generating qualified leads. JuxtDigital.com was tasked with delivering measurable results through a combination of SEO services and strategic link building.
Background & Challenges
- Highly competitive niche: The legal industry is saturated with established firms dominating search rankings.
- Limited online presence: The site lacked robust content and high-authority backlinks.
- Technical SEO issues: Slow site speed, missing meta tags, and suboptimal structure hindered performance.
The competitive environment required a custom-tailored approach to stand out.
Keyword Research & Strategy 🎯
To address the challenges, the team implemented a thorough keyword research strategy:
- Practice area focus: Identified long-tail keywords relevant to specific practice areas like "personal injury lawyer [city]" and "estate planning attorney near me."
- Local SEO emphasis: Focused on local SEO to attract region-specific traffic.
- Strategic targeting: Prioritized low-competition keywords for quick wins while gradually targeting higher-volume terms.
- Content planning: Developed a content gap analysis to determine new blog topics and practice area pages.
Execution 🚀
JuxtDigital.com employed a multi-pronged approach to drive results:
Technical Fixes
- Optimized site speed by implementing caching, compressing images, and updating hosting.
- Resolved broken links and improved URL structures.
Content Optimization
- Enhanced existing practice area pages with keyword-rich, user-focused content.
- Published informative blog posts targeting long-tail keywords.
Link Building
- Built high-quality backlinks through guest posting and legal directories.
- Focused on obtaining local citations to strengthen geographic relevance.
Local SEO
- Claimed and optimized the client's Google Business Profile.
- Encouraged client reviews to boost trust signals.
Results 📈
Over the course of two years, the law firm achieved substantial growth in organic traffic and rankings:
- Traffic Growth: Organic traffic surged from an average of 1,000 monthly visits to over 6,000 monthly visits (a 500% increase).
- Keyword Rankings: Ranked on the first page for high-value keywords like "divorce lawyer [city]" and "criminal defense attorney [city]."
- Domain Authority: Increased from DA 15 to DA 45, thanks to strategic link-building efforts.
Takeaways & Next Steps 🔑
Key lessons from the project include:
- Consistent optimization yields results: Regular content updates and technical fixes helped maintain upward momentum.
- Local SEO is vital for law firms: Focusing on location-based keywords and directories proved highly effective.
Future recommendations:
- Expand content into niche legal services to capture new traffic.
- Continue building authority through backlinks from industry-specific websites.
- Monitor and adapt to search algorithm updates to maintain rankings.