Background & Challenges
- Highly competitive niche: The legal industry is saturated with established firms dominating search rankings.
- Limited online presence: The site lacked robust content and high-authority backlinks.
- Technical SEO issues: Slow site speed, missing meta tags, and suboptimal structure hindered performance.
The competitive environment required a custom-tailored approach to stand out.
Keyword Research & Strategy 🎯
To address the challenges, the team implemented a thorough keyword research strategy:
- Practice area focus: Identified long-tail keywords relevant to specific practice areas like "personal injury lawyer [city]" and "estate planning attorney near me."
- Local SEO emphasis: Focused on local SEO to attract region-specific traffic.
- Strategic targeting: Prioritized low-competition keywords for quick wins while gradually targeting higher-volume terms.
- Content planning: Developed a content gap analysis to determine new blog topics and practice area pages.
Execution 🚀
JuxtDigital.com employed a multi-pronged approach to drive results:
Technical Fixes
- Optimized site speed by implementing caching, compressing images, and updating hosting.
- Resolved broken links and improved URL structures.
Content Optimization
- Enhanced existing practice area pages with keyword-rich, user-focused content.
- Published informative blog posts targeting long-tail keywords.
Link Building
- Built high-quality backlinks through guest posting and legal directories.
- Focused on obtaining local citations to strengthen geographic relevance.
Local SEO
- Claimed and optimized the client's Google Business Profile.
- Encouraged client reviews to boost trust signals.
Results 📈
Over the course of two years, the law firm achieved substantial growth in organic traffic and rankings:
- Traffic Growth: Organic traffic surged from an average of 1,000 monthly visits to over 6,000 monthly visits (a 500% increase).
- Keyword Rankings: Ranked on the first page for high-value keywords like "divorce lawyer [city]" and "criminal defense attorney [city]."
- Domain Authority: Increased from DA 15 to DA 45, thanks to strategic link-building efforts.
Organic traffic growth over 24 months (1,000 to 6,000+ monthly visits)
Takeaways & Next Steps 🔑
Key lessons from the project include:
- Consistent optimization yields results: Regular content updates and technical fixes helped maintain upward momentum.
- Local SEO is vital for law firms: Focusing on location-based keywords and directories proved highly effective.
Future recommendations:
- Expand content into niche legal services to capture new traffic.
- Continue building authority through backlinks from industry-specific websites.
- Monitor and adapt to search algorithm updates to maintain rankings.