Hair Transplant Clinic SEO Case Study: 34% Traffic Growth

Background & Challenges

• High Competition: Competing against well-established clinics like EstevienClinic, BizrahMed, and Longevita.
• Non-Branded Traffic Dependency: 97.45% of its organic traffic was from non-branded searches, requiring aggressive SEO strategies.
• Backlink Profile Issues: Although the site had 305.8K backlinks, only 17.36% were "follow" links, reducing its authority impact.
• Keyword Optimization: Some high-volume keywords (e.g., "Rob Lowe hair transplant") were irrelevant to its primary service.

SEO Audit Findings

🔍 Technical SEO Issues:

• Site Speed Optimization: The website had moderate loading times, requiring further optimization.
• Metadata and Structured Data: Some key pages lacked optimized meta descriptions and schema markup.

🔗 Backlink Analysis:

• 6,000 referring domains but a high number of "nofollow" links.
• Weak anchor text diversification, with 81% of backlinks using the clinic's name as the anchor.

🔑 Keyword Insights:

• 19.7K ranked keywords but only 790 in positions #1-3.
• High ranking for celebrity-related queries rather than transactional keywords.

🎯 Strategy Focus:

Prioritized Commercial & Transactional Keywords

• "Best hair transplant in Turkey"
• "Hair transplant Turkey cost"
• "Affordable hair transplant Istanbul"

Content Expansion & Topical Authority

• Developed in-depth guides on hair transplant procedures and recovery timelines.
• Created location-specific landing pages for major cities.

Implementation Strategy

🛠️ Technical SEO Improvements

• Optimized site speed by implementing lazy loading and image compression.
• Fixed crawlability issues and implemented proper canonical tags.
• Added schema markup for procedures, reviews, and FAQs.

📝 Content Optimization

• Refreshed existing content with targeted keywords and improved readability.
• Created new procedure-specific pages with detailed information.
• Implemented FAQ sections to target featured snippets.

🔗 Link Building Campaign

• Secured guest posts on health and beauty websites.
• Obtained backlinks from medical directories and associations.
• Created shareable infographics about hair loss statistics.

Results

📈 Traffic Growth

• Organic traffic increased from 61K to 82K (+34%) within six months.
• Paid search traffic rose by 11%, supplementing organic efforts.
• Ranking improvement: Over 5.6K new keywords moved into the top 50 positions.

🔗 Backlink Improvements

• Gained high-quality follow backlinks, increasing the site's authority.
• Anchor text distribution diversified, boosting contextual relevance.

🔍 Keyword Performance

• Increased SERP visibility for "hair transplant cost Turkey" and related terms.
• Captured featured snippets for informational keywords.

✅ Key Learnings

🔜 Future Recommendations

• Continue link-building efforts focusing on contextual, high-authority links.
• Expand video content for visual search and rich media rankings.
• Further optimize internal linking for improved crawlability and user engagement.