Background & Challenges
- High Competition: Competing against well-established clinics like EstevienClinic, BizrahMed, and Longevita.
- Non-Branded Traffic Dependency: 97.45% of its organic traffic was from non-branded searches, requiring aggressive SEO strategies.
- Backlink Profile Issues: Although the site had 305.8K backlinks, only 17.36% were "follow" links, reducing its authority impact.
- Keyword Optimization: Some high-volume keywords (e.g., "Rob Lowe hair transplant") were irrelevant to its primary service.
SEO Audit Findings
🔍 Technical SEO Issues:
- Site Speed Optimization: The website had moderate loading times, requiring further optimization.
- Metadata and Structured Data: Some key pages lacked optimized meta descriptions and schema markup.
🔗 Backlink Analysis:
- 6,000 referring domains but a high number of "nofollow" links.
- Weak anchor text diversification, with 81% of backlinks using the clinic's name as the anchor.
🔑 Keyword Insights:
- 19.7K ranked keywords but only 790 in positions #1-3.
- High ranking for celebrity-related queries rather than transactional keywords.
Keyword Research & Strategy
🎯 Strategy Focus:
Prioritized Commercial & Transactional Keywords
- "Best hair transplant in Turkey"
- "Hair transplant Turkey cost"
- "Affordable hair transplant Istanbul"
Content Expansion & Topical Authority
- Developed in-depth guides on hair transplant procedures and recovery timelines.
- Created location-specific landing pages for major cities.
📊 Competitive Analysis
Identified content gaps compared to top-ranking competitors.
Analyzed competitor backlink profiles to find link-building opportunities.
Implementation Strategy
🛠️ Technical SEO Improvements
- Optimized site speed by implementing lazy loading and image compression.
- Fixed crawlability issues and implemented proper canonical tags.
- Added schema markup for procedures, reviews, and FAQs.
📝 Content Optimization
- Refreshed existing content with targeted keywords and improved readability.
- Created new procedure-specific pages with detailed information.
- Implemented FAQ sections to target featured snippets.
🔗 Link Building Campaign
- Secured guest posts on health and beauty websites.
- Obtained backlinks from medical directories and associations.
- Created shareable infographics about hair loss statistics.
Organic traffic growth over six months
Results
📈 Traffic Growth
- Organic traffic increased from 61K to 82K (+34%) within six months.
- Paid search traffic rose by 11%, supplementing organic efforts.
- Ranking improvement: Over 5.6K new keywords moved into the top 50 positions.
🔗 Backlink Improvements
- Gained high-quality follow backlinks, increasing the site's authority.
- Anchor text distribution diversified, boosting contextual relevance.
🔍 Keyword Performance
- Increased SERP visibility for "hair transplant cost Turkey" and related terms.
- Captured featured snippets for informational keywords.
Takeaways & Next Steps
✅ Key Learnings
Quality over quantity in backlinks: Strategic link building improved rankings despite reducing overall backlink volume.
Content relevance matters: Eliminating non-relevant keyword rankings helped refine the website's topical authority.
SERP feature targeting: Schema markup and structured content boosted visibility in featured snippets.
🔜 Future Recommendations
- Continue link-building efforts focusing on contextual, high-authority links.
- Expand video content for visual search and rich media rankings.
- Further optimize internal linking for improved crawlability and user engagement.
Conclusion
SEO and link-building services successfully improved the hair transplant clinic's search rankings, organic traffic, and backlink quality. The case study highlights the effectiveness of a data-driven SEO strategy in a competitive medical niche.