The CBD niche is notoriously competitive due to advertising restrictions and increasing market saturation. This case study focuses on a CBD business that partnered with JuxtDigital.com to drive organic growth and visibility. Over a two-year period, our primary goal was to increase organic traffic, improve keyword rankings, and establish the website as a trusted authority in the CBD industry.
Background & Challenges
- Highly competitive niche: Competing with well-established brands in the CBD space.
- Advertising restrictions: Difficulty leveraging paid ads due to platform policies against CBD-related content.
- Limited organic presence: Monthly traffic was negligible, with minimal keyword rankings.
- Content gaps: Lack of educational and transactional content targeting high-value keywords.
SEO Audit 🔍
JuxtDigital.com conducted a comprehensive audit, identifying the following issues:
- Technical SEO flaws: Slow site speed, missing alt text for images, and poor mobile usability.
- On-page SEO gaps: Missing meta titles, duplicate meta descriptions, and low word counts on key pages.
- Backlink deficiencies: Weak backlink profile with minimal referring domains and low-quality links.
Our audit set the foundation for targeted improvements.
Keyword Research & Strategy
We developed a robust keyword strategy tailored to the CBD market:
- Identified high-intent keywords (e.g., 'best CBD oils for anxiety') and long-tail variations.
- Prioritized low-competition, high-volume keywords for faster wins.
- Explored trending topics to produce informational blog content (e.g., 'How CBD Helps with Sleep').
- Built a content calendar focused on addressing common customer pain points and questions.
Execution 🚀
JuxtDigital.com deployed a combination of services to address the challenges:
1. Technical SEO Optimization:
- Improved site speed using image compression and code minification.
- Fixed mobile usability issues to ensure seamless navigation.
- Implemented schema markup to enhance search visibility.
2. Content Optimization:
- Updated existing pages with keyword-rich meta tags, headers, and internal links.
- Expanded product descriptions and added FAQs to improve relevance.
3. Content Creation:
- Produced high-quality blog posts targeting identified keywords.
- Developed educational guides (e.g., 'CBD Dosage for Beginners').
4. Link Building:
- Secured high-authority backlinks through guest blogging and outreach.
- Disavowed spammy backlinks to strengthen the site's overall authority.
Results 🎉
The impact of our strategy was evident in the client's traffic and rankings:
- Organic traffic growth: Increased from under 1,000 visits/month to over 20,000 visits/month within two years.
- Improved keyword rankings: Ranked on page 1 for over 50 high-value keywords, including 'CBD for anxiety' and 'best CBD gummies.'
- Domain authority boost: Increased from DA 10 to DA 35, solidifying the site's authority in the niche.
Takeaways & Next Steps 📈
Lessons Learned:
- Content is king: High-quality, user-focused content significantly improves visibility.
- Backlink quality matters: A targeted link-building strategy drives authority and rankings.
- Technical SEO is foundational: Ensuring a strong technical foundation is critical for long-term success.
Next Steps:
- Expand content strategy to target emerging CBD trends.
- Optimize for featured snippets to capture more SERP real estate.
- Launch localized SEO efforts to target specific regions.