A recent study by Ahrefs found that over 90% of pages get zero traffic from Google, and only 0.21% of pages ranked in the top 10 results for at least one keyword. This highlights the intense competition for online visibility and the need for effective SEO strategies. In this evolving landscape, understanding and leveraging entities has become crucial for achieving higher search rankings and driving organic traffic.
TL;DR: What is an entity?
An entity is simply anything that can be uniquely identified. It can be a person, place, organization, product, concept, or event. Think of it as a distinct "thing" in the real world or the digital realm.
Differences between entities and keywords
While keywords are still important, they are becoming less about exact-match phrases and more about understanding the user's intent. Entities play a key role in this shift. Here's a breakdown of the differences:
| Feature | Keywords |
|---|
