The basics of link-building
According to Ahrefs, there's a positive correlation between the number of websites linking to a page and its search traffic and ranking position. It's important to remember that links are just one of many factors that Google considers when ranking websites. While they remain a significant part of how Google's algorithms work, their influence may be less prominent than in the past. Building links is an integral part of off-page SEO because backlinks signal to Google that your site is a valuable resource worth citing. Sites with more high-quality backlinks tend to earn higher page rankings.
Keyword research is essential for effective link-building. Tools like SEMrush or Google Keyword Planner can help you identify relevant keywords and phrases related to your industry. This information will guide your link-building strategy and help you optimize your content for search engines.
A study by Moz revealed the importance of "Share of Voice" in link building. The study showed a significant increase in "Share of Voice" for websites actively engaged in link-building campaigns.
