What Exactly are the 10 Blue Links?
The "10 blue links" refer to the traditional format of search engine results pages (SERPs), where the first page typically displays ten organic search results. Each result was represented by a blue hyperlink leading to the relevant webpage. This format has been the standard since the invention of search engines and has remained unchanged for many years. In the early days of the web, when search engines were less sophisticated and web pages were primarily text-based, this straightforward design was the foundation of the internet search experience.
Google's MuM
Google's Multitask Unified Model (MuM) is an advanced AI model introduced in 2021 that transforms how Google understands and responds to complex search queries. MUM is multimodal, meaning it can process information from various formats, such as text, images, and, in the future, even videos and audio. This allows MUM to understand information and world knowledge more comprehensively than previous models. It is also multilingual, trained across 75 different languages, enabling it to gather insights from sources worldwide.
